Polestar’s ambition demanded a partner with the creativity and expertise to exceed expectations, dare to innovate, and be the change they needed.
To shape the future of cars, Polestar set out with a visionary goal. Become the guiding star of the automotive industry. Lead by example on sustainability, innovation and design. And transform mobility and society as we know it.
Polestar’s ambition demanded a partner with the creativity and expertise to exceed expectations, dare to innovate, and be the change they needed.
That’s why in 2019, Polestar chose code d’azur as its global digital partner, and we rose to the challenge of helping build an electric performance vehicle brand from scratch, without an existing legacy to rely on.
Create the landscape
Throwing out the roadmap of “what’s been done before”, together with Polestar we created a whole new digital landscape from scratch.
We designed and launched Polestar.com, the singular sales, brand and information channel within 6 months, making pushy dealerships, cringey salesmen and loud commercials a thing of the past.
To shape the future of cars, Polestar set out with a visionary goal. Become the guiding star of the automotive industry. Lead by example on sustainability, innovation and design. And transform mobility and society as we know it.
Hit the road, take on the world
Throwing out the roadmap of “what’s been done before”, together with Polestar we created a whole new digital landscape from scratch.
We designed and launched Polestar .com, the singular sales, brand and information channel within 6 months, making pushy dealerships, cringey salesmen and loud commercials a thing of the past.
Every touchpoint in Polestar’s fully integrated ecosystem is designed to serve the customer’s aesthetics and aspirations, feeding their appetite for design and their thirst for a sustainable future.
We complement global digital campaigns with quarterly brand activations that go in-depth on detail and big on local nuance. An organic content strategy supplied with on- going, evergreen content seduces and provokes conversation on all channels, along the full end-to-end journey.
Accelerate momentum
When Polestar shifted to a higher gear, we evolved along with them, amping up local rollouts from 10 to 22 markets.
To support new markets with vastly different needs and budgets, our performance marketing strategies are always on, shaped by local nuances, and easy to scale up as needs evolve and audiences grow.
Social media became our secret weapon for optimizing performance. Using global toolkits and customizable local assets, customers are targeted with highly relevant content that pulls them through to complete their journey on Polestar.com.
Onwards to the future
In 2022, we have increased our global presence from 20 to 30 markets, making sure every experience at every digital touchpoint reflects the same exacting standards and flawless experience built into every Polestar vehicle.
With Polestar, the work is its own reward. A fulfilling partnership built on shared values, mutual ambition, and uncompromising passion for design, creativity and a better future.
Solid change starts here
Contact us and let's get started.
