The redesign and development process of NLZIET had the goal of giving the design, brand, and both front-end and back-end technology a significant update to prepare them for the future.
NLZIET, the subscription-based online service provided by Dutch broadcasters, delivers uninterrupted and ad-free TV content. They sought our help to become the top streaming platform in the Netherlands.
Research by Vasplat showed the need for a major platform update. Despite serving Dutch TV since 2014, NLZIET could no longer meet the desired user experience and viewing standards due to rapid growth and changing user demands. The foundation of the revamped platform is rooted in addressing user desires and needs such as personalization, user-friendliness, discoverability, and a natural viewing experience.
- 51%Improved watchtime
- 40%Improved on discovery
- 42%Improved watch back
- -29%Decreased video failure
- -43%Decreased buffering
- 10%Increased bitrate
Get the best of all channels
The renewed NLZIET platform enables access to the most complete and current Dutch TV offerings online, both on-demand and live. By blending these features, NLZIET created a service that fits perfectly in the media consumption of the new generation. It delivers the highest quality content from all channels directly to the user's preferred device, spanning mobile, web, SmartTV, Chromecast, AndroidTV, AppleTV, FireTV, and more.
The award-winning streaming platform stands for convenience and flexibility. We’ve translated this into a modern and user-friendly interface, which is optimized for various devices, providing the ease of watching your favorite content whenever and wherever desired. We have also enhanced scalability, enabling more efficient handling of large user numbers and peak periods, achieved in part by smarter cache management.
The TV guide facilitates easy exploration of available content, live broadcasts, and content from up to 7 days ago. The “favorite” feature allows for curating a private collection of preferred content, with notifications for new episode releases. NLZIET offers a personalized viewing experience by generating recommendations based on your viewing behavior.
A consistent and scalable design system
We established a consistent and scalable design system to ensure a seamless user journey. We grounded all designs and rigorously validated them through user testing. Additionally, we introduced visual indicators that instantly distinguish between video-on-demand and live TV, enhancing user clarity and navigation ease. These efforts collectively contributed to an improved user experience.
Profiles for every family member
The NLZIET platform offers a kid-proof profile specially designed for children up to 6 years old. This profile offers a secure, private, and enjoyable viewing space for the youngest viewers and their parents. This ensures that accessing their favorite children's programs is made easier and more appealing.
Co-creation beyond boundaries
Our collaboration with NLZIET began in 2014 when the development of the mobile applications started. Over the years we’ve fostered a strong co-creation relationship. Our dedicated team, comprised of 10 developers, designers, and testers, all well-versed in media applications, actively engages in every phase of the NLZIET roadmap. Monitoring video analytics closely, our team continually seeks opportunities to enhance platform performance.
Through brainstorming sessions and annual innovation presentations, NLZIET allows our focused team to propose new features and improvements for the platform, taking that extra step to bring the streaming platform to a higher level.
Solid change starts here
Contact us and let's get started.
