Stellar is a decentralized, public blockchain that gives developers the tools to unlock human and economic potential.
As part of the Stellar rebranding, the Stellar Development Foundation sought a partner in code d’azur to translate the new brand to digital and define a user-centered experience that engages different audiences to increase brand preference.
Equally important was creating a durable website with a CMS system that’s easy to scale, flexible to use on the operational side, and enables tracking to measure success and stimulate continuous improvement.
Code d'azur extended the brand redesign created by a partner in our complete redesign of stellar.org.
We took a phased approach to facilitate a holistic perspective by systematically addressing various aspects of the project in stages.
Conducting a thorough audit of user experience (UX) and data analysis to identify opportunities for improvement. Insights from stakeholders were gathered to collaboratively establish project objectives and KPIs, to ensures a clear direction for the project.
Building a strong digital brand presence. Digital design standards were explored and established, ensuring a consistent and cohesive visual identity. Templates and modules were defined, which serve as the building blocks for creating a website structure that's both modular and scalable. This approach simplified implementation and facilitates future expansion.
Developing a modular and scalable website structure.
We designed and developed modular sections that are used to craft an online experience that generates trust, encourages self-service discovery and educates in a thoughtful way. Technical set-up for a user-friendly CMS to create pages easily.
Solid change starts here
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